Timezone: EST
Join us for an executive-level discussion designed to empower C-suite leaders with practical strategies to rapidly assess, refine, and optimize their customer experience (CX) initiatives.
In today’s business environment, CX isn’t just a function—it’s a strategic differentiator that impacts growth, brand loyalty, and competitive advantage. This session will explore how executives can align CX strategies with business goals, leveraging data-driven insights to make informed decisions at speed.
We’ll delve into best practices for fostering cross-functional collaboration, ensuring that voices from customers, employees, and key stakeholders are not only heard but actively shape continuous improvement efforts. Additionally, we’ll discuss the role of emerging technologies in enhancing CX, from AI-driven personalization to advanced analytics, and how to prioritize investments that actually deliver impact.
Whether you're looking to fine-tune an existing strategy or build a more resilient, customer-centric framework, this session will provide practical guidance to help you lead with agility and vision in an era of constant change.
FEATURED SPEAKER
Marty Jackson
Co-Founder and Chief Evangelist Officer, TruCX
With a career spanning over two decades, Marty Jackson is a visionary leader in customer experience (CX), cloud strategy, and observability. He brings a unique blend of technical expertise, strategic storytelling, and executive engagement to drive customer success and business growth. His ability to distill complex technologies into compelling narratives has made him a sought-after advisor for Fortune 500 companies, helping them navigate digital transformation with confidence.
Marty Jackson co-founded truCX, an innovative CX collaboration platform, where he serves as Co-Founder and Chief Evangelist, shaping the product vision and market strategy, while also working with organizations to choose and implement successful CX. Prior to that, he held influential leadership roles at Genesys, xMatters, CA Technologies, and Mercury, where he played a pivotal role in shaping product roadmaps, driving strategic partnerships, and leading high-impact go-to-market initiatives. His expertise spans customer engagement, observability, IT Alerting and Automation, cloud migration - bridging the gap between technology and business outcomes.
A passionate evangelist, Marty thrives at the intersection of technology and customer value. Whether engaging with C-level executives, speaking at industry events, or mentoring teams, he is dedicated to enabling organizations to unlock their full potential through innovation, strategic alignment, and a customer-first mindset.
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